Objective
For my senior capstone, I was tasked with identifying a whitespace opportunity in the beauty industry, creating a new brand + product concept, as well as curating a launch plan and 360 marketing campaign. After researching the industry and finding a gap in the market, I conceptualized my own brand, developed a hero product to go with it and created a marketing campaign & launch strategy. I then presented my pitch to both the dean of my department as well as industry professionals from companies including Allure, Bulgari, Revlon, and more.
Dermiscent was created to offer a new way to care for your body through fusing skincare and fragrance.
Responsibilities
Industry research, product & brand development, launch strategy, 360 marketing concept
Team
Solo project
